FONTANA – “Operation Chill”, you may or may not have heard of this yearly tradition, but 7-Eleven for 22 years now has been partnering up with local authorities to distribute free Slurpee drink coupons to children displaying positive behavior throughout many communities.
Up to 1.33 million Slurpee coupons will be distributed this year, to nearly 1,000 law enforcement agencies. Fontana will distribute 2,000 of these coupons, most of these through the summer to the back-to-school season. “This is a great program that allows 7-11 and the Fontana Police Department to give back to the community. Our children are the future, what better way to encourage positive behavior and good citizenship,” said Chief Ramsey, “I think our officers are almost as excited to give them out as the kids are to receive them.”
These free drinks are a small token of appreciation to show that there is a reward for good behavior. This program also opens up positive lines of communication between children and police officers/deputies. Each coupon will be good for a small Slurpee at participating 7-Eleven stores. The program began in 1995 in Philadelphia in order to provide positive interaction between juveniles and law enforcement. The positive results have caused this program to grow. Since 1995, over 19 million of these coupons have been handed out across the country, in areas where 7-Eleven stores operate.
“Year after year, Operation Chill is our most popular community service program,” said Mark Stinde, vice president of asset protection for 7-Eleven. “Kids love Slurpee drinks, and police officers love having a reason to approach kids and surprise them with a Slurpee coupon as a reward for doing something good. And we, at 7-Eleven, love helping them make those important connections in the community.”
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Image Sources:
- 1024px-Slurpees: Nehrams2020 [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons