Liberty Mutual Insurance Group Inc. will pay $925,000 in order to settle in the civil complaint filed in regards to their accident forgiveness program, which was not available in California. The civil complaint was just filed yesterday jointly by Los Angeles, Riverside, and San Diego counties who allege this advertisement created unfair competition by Liberty Mutual. The settlement was signed today by a Riverside County Superior Court Judge officials said.
Beginning in 2014, the Boston-based company launched the nationwide television ad campaign, which has been estimated to have reached up to 80 percent of the households in California. The commercials were focused on the “accident forgiveness” program, which protects drivers for having an insurance rate increase in the case they were involved in an at-fault collision. Although these commercials reached California homes, California consumer protection laws prohibit accident forgiveness programs from being offered in California.
Prosecutors accused the company of having only a three to four-second disclaimer, which used small type and that was “obscure” when California law requires all advertising is clearly disclosed. “California consumers rightfully expect clear and accurate advertising about what is and is not contained in the automobile insurance policies offered to them,” said District Attorney Lacey.
The terms of the judgment include that Liberty Mutual will be subject to an injunction requiring full compliance with the state law with its accident forgiveness advertising, including a clear disclosure that these programs are not available in California. The settlement will be split among the three counties.
For late-breaking news, follow 24/7 Headline News on our Los Angeles County Facebook group, Riverside County Facebook group, Coachella Valley News group, US News group, Victor Valley/Inland Empire Facebook group. If you like what we are doing and want regular updates on your facebook stream like our Facebook Fan Page. You may also follow 24/7 Headline News on Twitter and Instagram!
This article was written by a staff member of the 24/7 Headline News Organization
Latest posts by Staff Writer (see all)
- Mariana Academy 2nd-Grade Class Packages 75 Snack Bags for Pediatric Cancer Patients - Tuesday, May 21st, 2019
- County and City Officials Join to Celebrate New Barstow Mercy Air Base - Tuesday, May 21st, 2019
- Street Racing Believed to be Cause of Collision That Killed Two - Tuesday, May 21st, 2019